A clear purpose is now an expectation for all companies. Yet it's not enough to state a purpose.
Purpose must be authentically and demonstrably lived.
And to do that, to respond effectively and act with precision, companies need numbers. Numbers that measure how purpose is really working to shift beliefs and behaviors across the organization.
The Contexis Index® has been developed in a unique partnership between business experts at Contexis and researchers at the University of Cambridge. It focuses on the impact of purpose in an organization to answer two questions; To what extent is purpose driving performance in my organization? And how and why is it working and where is it blocked?
Business performance is driven by strategy, which is driven by the purpose of the company.
The clearer that purpose is to each employee, the more they see that the purpose drives everyday decisions, and the more their own purpose aligns with that of the company, then the more engaged the employees become. They understand why and how their contribution matters.
This means that purpose is the fertile soil of the company’s culture where openness and creativity can thrive. It is the foundation for ownership, trust, and clarity.
There is a gap between the purpose articulated at the top and the reality experienced by the people in the organization.
The cause of that gap is the weakness in three key cultural markers;
ownership, trust, and contextual clarity.
By using the Contexis Index® we can :
Our work helps senior management develop the skills and awareness to apply purpose contextually to enable them to act consistently, lead decisively and with clarity, and communicate inspiringly.
It helps create a powerful culture of trust that starts with a change of consciousness amongst senior leaders and then cascades down, allowing managers to take responsibility for actions without fear of sanction. It will lead employees to feel emotional ownership to act autonomously and with exceptional discretionary effort.
This is a process of change, which ultimately needs to touch 15% of the organization before it becomes self-sustaining and creates unstoppable change.
Purpose in organizations is not just about 'doing good stuff'. It drives the core strategy.
The results of the Contexis Index®
In purposeful companies, the purpose is not just a set of dry and dusty words. It is alive, active experience for the people who work there. The vast majority of people want to go to work with a sense of meaning. And our research says that the people who believe that are not only happier and more loyal, but more productive.
How can an activated purpose help bridge social distance in a remote workforce? It helps build an emotional connection between me as a human being and my employer.